Marketing B2B Communication B2C Communication Image Building Our primary marketing target is other businesses, our commercial partners. We have special offers, season events, and training, especially for them. We also created the B2B PROFIX platform for business partners, a helpful communication and business tool. PROFIX values the individual demand for good tools and protective clothing as a driving force behind the market. Therefore, we develop our social-media channels for the benefit of the end-customer. Apart from marketing to boost sales, we also promote our brand image. We do this through employer branding, sports sponsorship, promotion of young researchers, and collaboration with important industry players such as the Polish Window and Door Association. GOOD COMMUNICATION MEANS BEING CLOSE TO THE CUSTOMER We use traditional point-of-sale marketing to build the image of our brands. We also strive to be present in the mass media, the Internet, and public space. We appreciate the power of social media. It allows us to stay in touch with the users and learn about their current needs and expectations. It is also a way to reach those yet to hear about our products.
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